Happy Well International Enterprise Limited
play right to learn , play smart to grow

Profile & OEM Service

 Progress is impossible without change, 

 and change leads us to think beyond. 

About Us: 

Happy Well International Enterprise Ltd. was founded as a toy manufacturer and distributor in 1985. We own and operate a manufacturing plant which occupies over 45,000 square meters in Zhuhai, China. As a vertically integrated company, Happy Well has been engaged in the entire value chain from research, development and production to marketing and sale of our own designed toy and infant products under our brand name as Happy Well across the world in decades. Happy Well products has been distributing mainly in America, Europe, Middle East, and Asia.

Our Vision:

We seek to create sustainable products with a longer lifespan, growing with kids and offering a better value for money. Finding the new path toward sustainable and organic materials will lead us to offer better and eco-focused products for all families. 


Our Mission: 

Happy Well creates innovative and practical toys and infant products to make playing more inspiring and challenging that empower our next generation to learn and grow smartly. Encouraging our babies and kids to embrace challenges and foster curiosity through play and joy. Cultivating kids’ learning habits, well-rounded skills, and parent-child interaction are our ultimate purposes.

 Quality is always our business plan. 


Happy Well welcomes OEM & ODM projects and businesses. With more than 30 years developing in toys & games industry, we maintain good reputation among our customer base. With our capability of processing 20+ product lines and well-equipped facilities, we ensure high product quality and manufacturing efficiency, good pricing, and the best customer service.


Happy Well has a strong R&D team to develop ideas and a team of talented people in specialized fields including design, tooling, molding, assembling, packaging, and quality inspection to support product launching. Ensuring quality and offering the best customer services is our mission. 


Our Standards

Happy Well is committed to ensure product safety and guaranteed quality. Products made are strictly in compliance with BSCI, Sedex, ICTI and international safety standards including EN71 Part 1/2/3, EN62115, EMC, EN60825, EN1273, Cadmium, Phthalate, ASTM, and ROHS.

Why us?

  • License for branded sports car and Justice League Figure globally.

  • Successful business cooperation with Shell, El Corte Ingles, Walmart, Carrefour, Toys "R" Us, Anchau, etc. 

  • Supports product customization/ OEM.

  • Customer service/ product quality assurance.

Our Bestsellers :

Happy Well 's bestseller include Transformable Robots (RoadBot Series, V-create, X-Bot), 3D Puzzle (Justice League & Sport-cars series collection), Racing Cars, Action Figures, Ride-on Cars, Kid Rider, Infant products,  and newly explored Electronic Toys series. Welcome to explore our website for more details.

Learn more about us through Social Media 



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